DAC Group launches JV in Spain with Infinity Media Solutions
Cripps has advised Toronto-based digital agency DAC Group Europe on its joint venture with Infinity Media Solutions, the fastest growing independent media agency in Spain.
This latest move by Canadian headquartered DAC Group is its fourth European expansion in the last 18 months.
The joint venture, DAC Infinity, gives DAC access to the Spanish and Portuguese markets allowing the company to “help national brands with a distributed sales network of stores or locations, build an effective digital presence.” Chief executive Norm Hagarty stated.
Julie Hughes, partner in Cripps’ corporate team commented “We have a long and close relationship with DAC and are proud to be working with them to drive their ambitious expansion plans in Europe”.
This deal is the latest of a number our corporate team have advised on in the ATM sector. For more information click here.