Foothold for footwear company
Business lawyers Cripps have just helped a young and on the trend French brand www.bobbies.fr/en/ launch in the UK. Established in 2010, the Parisian brand offers a unique take on the iconic driving shoes.
Bobbies appointed Cripps to advise on their first foothold in the high-end London market. A team led by Olivier Morel, Partner and head of international corporate investment and Ed Fowler, Managing Associate real estate, advised Bobbies on their first lease for a store in Covent Garden, London. This is Bobbies’ first retail venture outside France.
Says Bart Debray, Head of Bobbies UK “Bobbies’ colourful, handmade loafers, boots, car shoes and slippers for men and women first caught the eye of Paris’ well-heeled at Galeries Lafayette and Printemps four years ago, and quickly expanded into the continent, Asia, Middle East and Americas. Thanks to strong online sales from the UK customers, Bobbies has chosen Covent Garden for its first retail venture outside France. We have selected Cripps practice to represent us, given their unrivalled reputation in the retail market, the expertise and experience the team has brought to this transaction”.
Olivier Morel adds “It was great to help a young French brand establish its first foothold in the highly competitive UK retail market. London represents a key positioning for such a fresh, colourful and vibrant designer-led business”.