Guidance note for responding to online criticism

18 July, 2018

Social media platforms such as Twitter and Facebook can be echo chambers for criticism.  In a very short period of time, public criticism can cause serious harm to a commercial reputation.

This guidance note discusses what can be done to protect a brand and its reputation when it faces online criticism.

If you require further guidance please contact Will Charlesworth at will.charlesworth@cripps.co.uk or on +44 (0)1892 506 004