ICO gives businesses a year to comply with new cookies law
The key point is that the ICO is giving businesses a year to comply with the new law. Full compliance will only be expected from May 2012. However, this doesn’t mean that organisations can sit on their hands in the meantime. As the ICO guidance puts it:
The Commissioner does not though condone organisations taking no action in the period up to May 2012. Organisations should be taking steps to ensure they can properly comply with the revised rules for cookies by May 2012. If it appears to the Commissioner that particular organisations are not making adequate compliant by May 2012 he may issue them with a warning as to the future use of his enforcement powers.
If the ICO receive complaints about non-compliant cookies during this period, they will ask website owners to explain what steps they are taking to ensure compliance by May 2012.
There is still a great deal of confusion in the marketplace about what the new law means in practice and how businesses can comply. Some are suggesting that websites offering aggregated opt-outs to multiple standard cookies will be enough to comply with the law. However, the law is clear: it is not enough to offer an opt-out, however well publicised and coordinated. Users must give prior informed consent before cookies can be used by a particular website.
Hopefully over the next few months it will become clearer what approaches are seen as most effective in practice. The ICO has implemented a header on its website asking people to consent to cookies, but even they acknowledge this cumbersome and intrusive approach is not going to be appropriate for most other organisations.