New look for leading law firm

3 June, 2014
by: Cripps

The merger of two South East leading law firms has culminated with a new name and brand for the combined business.

 

Cripps brings together the best elements of the cultures and working practices of its constituent elements – Cripps Harries Hall and Vertex Law and– to offer clients comprehensive, customer-focused legal expertise.

 

The firm has enjoyed strong growth since the merger formally took place on 30 September last year, opening new offices in Discovery Park, the launch of private client services from its Kings Hill premises and the announcement of plans for a new headquarters building scheduled to open in 2016.

 

“The merger has more than delivered on our hopes and expectations,” said Cripps managing partner Gavin Tyler. “We have come together as a single team, stronger than the constituent parts, united under a new brand, and committed to delivering an excellent service to our clients.

 

“The results have been excellent with a string of awards for the quality of support we provide and top industry rankings across our different areas of expertise.

 

“We have also enjoyed a strong financial performance, providing us with the resources for further investment in the business and future growth and development.”

 

The launch of the new brand follows some six months’ work that has encompassed staff from across the business with guidance from renowned branding specialist Bruce Webster.

 

“This is about much more than just a new logo,” added senior partner Michael Stevens. “We have worked with our colleagues to define what it means to be part of Cripps and how we orientate ourselves so that we are entirely focused on the needs of our clients.

 

“It is a case of understanding their objectives and how we can help them achieve those goals as easily as possible and at reasonable cost.

 

“The legal world is changing and here at Cripps we are proud to be at the forefront of establishing how a modern law firm needs to operate – and the benefits to clients and colleagues from having a dynamic, forward-looking culture.”