Ruth Napier

Director of Business Development & Marketing

Heading up a team of marketing and business development professionals, I focus on coaching, encouraging and harnessing our lawyers so that they understand their clients well, provide clear advice and deliver outstanding client service. I enjoy the challenge of influencing clever people to always think about walking in their client’s shoes.


I take a logical and methodical approach to problem solving: research, analyse, consult, decide and take action! In a partnership like Cripps, it’s often all about how you consult and how you make decision making happen.


With wide ranging experience and knowledge, I’m known for my pragmatic mindset and a willingness to always challenge the norm.

Qualifications & memberships

Chartered Institute of Marketing
Institute of Directors