I am a senior business development manager for the real estate group at Cripps, providing senior strategic support to partners and sector leads, advising investors, developers, and London and urban estates. My role focuses on translating insight into action and ensuring business development activity is well coordinated, high quality and aligned with the firm’s wider growth objectives.
Operating as a trusted adviser to partners, I lead the development and delivery of sector business development plans, oversee high-value pitches and client initiatives, and apply senior judgement to ensure focus, consistency and impact. I connect marketing, client and BD activity to drive pipeline development, strengthen market profile and deliver measurable results. Building trusted, long-term relationships with partners, clients and intermediaries, while providing constructive challenge and leadership, is central to my approach.
Coming from a barristers’ chambers background, I bring a distinctive perspective to legal business development, combining strong commercial awareness with meticulous execution. I am also passionate about supporting gender initiatives and increasing female representation in leadership roles across the legal and real estate sectors.
Areas of expertise:
- Strategic business development planning and implementation
- Partner and senior stakeholder advisory support
- Pitching, proposals and client presentation leadership
- Client relationship, key account and referrer programmes
- Integrated marketing, campaigns, PR and events
- Team leadership, project management and ROI analysis
Qualifications and memberships
- General Management Certificate of Achievement, Cambridge Judge Business School
- ILM Level 5 Diploma in Leadership & Management
- Bar Vocational Course, BPP
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